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Google SEM,
Get Searched!

Drive Your Business to the Top with Power-Packed SEM!

search engine marketing

SEM

Reach and convert your target audience through the effective use of Google Ads.
Our team of experts at Ecomms specializes in creating and managing Google Ads campaigns, leveraging the latest in-house strategies and technologies to maximize results.
Whether you're looking to increase brand awareness, drive more traffic to your website, or generate more leads and sales, Ecomms can help.

Let us help you reach your business goals with our proven SEM solutions.

google search engine SEM.png

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What is
Search Engine Marketing?

SEM, or Search Engine Marketing, is a form of digital marketing that involves promoting websites and products through paid advertising on search engines like Google. It's a way to reach potential customers who are actively searching for products or services related to your business.

For Ecomms, SEM is a great strategy to drive traffic and sales to an online store. By targeting specific keywords and demographics, ecommerce businesses can use SEM to reach a wider audience and improve their chances of converting website visitors into customers.


 

Get Searched

Find out how Ecomms can help your eCommerce.

Benefits of SEM

How we manage
your SEM campaign

Results
From Jul 2022 to Jan 2023

Clicks ▼

5.2K

Conversions ▼

250

CTR ▼

6.64%

Avg. CPC ▼

$0.37

Case Study #1

Our client, an online fruit & grocery store approach us to optimize their existing Google Ad.

Their Ad Campaigns has a low CTR & high CPC.

How Ecomms helped?

We conducted a thorough analysis of our client's existing ads and identified areas for improvement. We optimized the ad copy, keyword targeting to increase relevance and engagement.

CTR 🡅

Avg. CPC 🡇

Conversion 🡅

Case Study #2

An up-and-coming Tennis Coaching Academy approached Ecomms to help create awareness and generate leads for their business.

How Ecomms helped?

Our team developed a targeted lead generation strategy, including a comprehensive lead generation strategy, regular optimization based on current ad trend & performance.

Leads 🡅

Traffic 🡅

Revenue 🡅

Results
From Aug 2022 to Oct 2022

Clicks ▼

5.5K

Leads ▼

83

CTR ▼

0.84%

Avg. CPC ▼

$0.27

  • Difference between SEM vs SEO?
    SEM and SEO are two different strategies used in digital marketing. SEM stands for Search Engine Marketing, while SEO stands for Search Engine Optimization. The main difference between the two is that SEM is a paid strategy, while SEO is an organic strategy. SEM involves paying for advertisements that appear at the top of search engine results pages (SERPs) when users search for relevant keywords. These advertisements are typically displayed at the top of the SERPs and are marked as "sponsored" or "ad." The cost of SEM is based on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads. SEO, on the other hand, involves optimizing a website's content and structure to improve its visibility and ranking on SERPs. This is done by incorporating relevant keywords and phrases into website content, optimizing website structure and design, and building high-quality backlinks. SEO is an ongoing process and typically takes longer to see results than SEM. In summary, SEM involves paid advertisements that appear at the top of SERPs, while SEO involves optimizing website content and structure to improve organic visibility and ranking on SERPs. Both strategies have their own advantages and disadvantages, and businesses may choose to use one or both depending on their marketing goals and budget.
  • How much budget should I allocate for my SEM campaigns?
    The budget for SEM campaigns varies depending on several factors, such as industry, competition, target audience, and marketing goals. There is no set amount that applies to all businesses, as each has unique needs and objectives. A general rule of thumb is to allocate a budget that allows you to reach your target audience effectively, while still being able to measure and analyze the results of your campaigns. It's also important to regularly evaluate your campaigns and adjust your budget as needed based on their performance.
  • What are the key performance indicators (KPIs) and metrics for SEM campaigns?
    Key performance indicators (KPIs) and metrics for SEM campaigns help measure the success of your campaigns and determine whether you're meeting your marketing goals. Some common KPIs and metrics for SEM campaigns include: Cost per click (CPC): The average amount spent on each click on an advertisement. Click-through rate (CTR): The ratio of clicks to impressions, which measures how well an advertisement is performing in terms of engaging users. Conversion rate: The percentage of clicks on an advertisement that result in a desired action, such as a sale or form submission. Return on investment (ROI): The return generated on the amount invested in the campaign, calculated by dividing the revenue generated by the cost of the campaign. Impression share: The percentage of impressions an advertisement receives compared to the estimated number of impressions it was eligible to receive.
  • Is relying solely on SEM enough for my ecommerce business?
    No, SEM is just one component of a successful ecommerce business strategy. While SEM can help drive traffic to your website and improve visibility, it is important to also have a well-established marketplace presence, complete product listings and a strong brand image. Additionally, having a social media presence can also help to increase brand awareness and engagement with potential customers. Ecomms offers a comprehensive approach to optimize your ecommerce business, do contact us for more info!
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